Top-Notch Local Tipples in Trying Times: Three Tasmanian Companies Making Must-Sip Drinks in 2020


Meet the standout local drinks brands that were voted the state’s favourites as part of the BWS Local Luvvas initiative.

Potatoes might not be as synonymous with Tasmania as apples, but they’re the reason that one of the state’s other much-loved drinks producers exists. The site that Hellfire Bluff Distillery calls home is actually a potato farm on a cliff above Marion Bay that dates back more than 30 years. “We were looking for a way to value-add to the potatoes we grow,” advises marketing coordinator Kyla Flanagan. “We wanted to bring something unique to the well-respected Tasmanian spirits market and, after investing a significant amount of time and research, in 2017 we launched Hellfire Bluff Distillery with our premium potato vodka.”

Clearly, local fresh produce is crucial here. “The distillery was built out of our love for premium Tasmanian ingredients, driven by our passion for farming sustainably, and influenced by our beautiful wild and remote region,” Flanagan says. Hellfire now not only makes vodka, but also three styles of gin, a selection of small-batch liqueurs, and other limited-edition releases — using rainwater sourced from the farm, locally sourced lemons in its limoncello, and other “quintessentially Tasmanian ingredients,” she explains. “When we say our products are handcrafted, we really mean it.”

Given how pivotal all things local are to Hellfire, it’s hardly surprising that the distillery has proven a big hit in the community. “Product provenance has always been important to our customers, and local support has been integral to our brand from the very beginning,” says Flanagan. And that homegrown love is a source of inspiration, too. “It’s important to us that people feel connected to where their purchase comes from, and gain an understanding and insight into the business they are supporting,” she notes.

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